The role of marketing research in advertising
Electronic Archive of Sumy State University
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| Title |
The role of marketing research in advertising
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| Creator |
Okunlola, Abraham Oladapo
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| Description |
In the 21st century, advertising might just be the most powerful weapon a marketer has and a quite efficient one if we think about the way it changed our world. But all that power comes with great responsibility: used accordingly by planning everything in the smallest detail possible it can be the best thing that ever happen to a company even to the local retailers as a medium, used without any kind of strategy it can very well be a large scale disaster. Because of the great costs that advertising is much too often associated with and also the long term affects it has on the consumer a company should never start an advertising campaign without knowing every single last detail concerning their product and consumers. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/12672 |
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| Publisher |
Видавництво СумДУ
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| Date |
2011-06-16T06:29:12Z
2011-06-16T06:29:12Z 2010 |
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| Type |
Article
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| Identifier |
Okunlola, A.O. The role of marketing research in advertising [Текст] / A.O. Okunlola // Міжнародна стратегія економічного розвитку регіону : тези доповідей Міжнародної науково-практичної конференції (Суми, 6-7 травня 2010 року) / Редкол.: О.В. Прокопенко та ін. — Суми : СумДУ, 2010. — С. 12.
http://essuir.sumdu.edu.ua/handle/123456789/12672 |
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| Language |
en
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