Internal marketing and talent management as integral elements of employer branding strategies
Electronic Archive of Sumy State University
Переглянути архів Інформація| Поле | Співвідношення | |
| Title |
Internal marketing and talent management as integral elements of employer branding strategies
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| Creator |
Lazorko, K.
Zajac, M. |
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| Subject |
employer branding
internal marketing talent management competitive advantage HRM |
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| Description |
The paper presents internal marketing and talent management as key elements determining effective introduction of employer branding strategy. Nowadays tendencies to interdisciplinarity force organizations to search for concepts from different areas of science and combine them for most effective market performance. That is the reason for presentation of two aspects of employer branding – from HRM and marketing perspectives, in the paper. The paper is aimed at presentation and discussion of internal marketing and talent management as elements of overall strategy of organisation in the scope of its competitive advantage gaining.
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| Publisher |
Sumy State University
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| Date |
2014-05-30T07:11:07Z
2014-05-30T07:11:07Z 2014 |
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| Type |
Article
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| Identifier |
Lazorko, K.
Internal marketing and talent management as integral elements of employer branding strategies [Текст] / K. Lazorko, M. Zajac
// Управління економічними процесами. - 2014. - № 1
http://essuir.sumdu.edu.ua/handle/123456789/35505 |
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| Language |
en
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