Маркетинговые исследования: сущность, методы, технологии
Vernadsky National Library of Ukraine
Переглянути архів Інформація| Поле | Співвідношення | |
| Title |
Маркетинговые исследования: сущность, методы, технологии
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| Creator |
Полторак, В.
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| Subject |
Социологическое образование
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| Description |
The article is a brief review of the "Marketing Research" textbook on the course being boundary between applied sociology, economy and marketing. On the one hand, its goalis to show to sociologists-beginners what an essence and specific character of applied marketing research are, on the other hand, to present specific methods and technologiesused for the market research by economists and students of Economy Departments. There have been discussed the basic marketing research directions (including marketing environment and consumers), special methods used in marketing research (including quality methods, trade and consumer panels, omnibus, hall-tests, focus-groups), specific character of marketing research technologies.
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| Date |
2015-12-16T15:17:16Z
2015-12-16T15:17:16Z 2000 |
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| Type |
Article
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| Identifier |
Маркетинговые исследования: сущность, методы, технологии / В. Полторак // Социология: теория, методы, маркетинг. — 2000. — № 1. — С. 108-128. — рос.
1563-4426 http://dspace.nbuv.gov.ua/handle/123456789/89581 |
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| Language |
ru
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| Relation |
Социология: теория, методы, маркетинг
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| Publisher |
Iнститут соціології НАН України
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