Паблик рилейшнз и репутационный менеджмент
Vernadsky National Library of Ukraine
Переглянути архів Інформація| Поле | Співвідношення | |
| Title |
Паблик рилейшнз и репутационный менеджмент
|
|
| Creator |
Королько, В.
|
|
| Subject |
Мнение эксперта
|
|
| Description |
Under conditions of today’s highly competitive economic environment, of more public attention on state, political and business organizations and consequences of their activity, an institute of public relations is becoming one of the key part of strategic management. The ability of public relations’ science and art to meet this management challenge will depend heavily on the success of PR professionals to perform crucial functions: to create, to protect, and to consolidate the most important asset of organization – its reputation. Resting upon world PR experience the article reviews an organizational structure for reputation management, role of Chief Executive officer and Chief PR officer in this sphere, as well as tactical models of reputation management. |
|
| Date |
2015-12-19T18:28:58Z
2015-12-19T18:28:58Z 2001 |
|
| Type |
Article
|
|
| Identifier |
Паблик рилейшнз и репутационный менеджмент / В. Королько // Социология: теория, методы, маркетинг. — 2001. — № 2. — С. 108–116. — Бібліогр.: 3 назв. — рос.
1563-4426 http://dspace.nbuv.gov.ua/handle/123456789/89703 |
|
| Language |
ru
|
|
| Relation |
Социология: теория, методы, маркетинг
|
|
| Publisher |
Iнститут соціології НАН України
|
|