Социетальная культура и паблик рилейшнз
Vernadsky National Library of Ukraine
Переглянути архів Інформація| Поле | Співвідношення | |
| Title |
Социетальная культура и паблик рилейшнз
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| Creator |
Королько, В.
Некрасова, О. |
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| Description |
Analyzing numerous American publications, the authors try to explicate in what way the societal culture can determine the character of public relations in company. Thanks to cultural matrix, it is possible to discuss the points of culture within the general theory of PR. Besides, this matrix demonstrates how it would be possible to establish and maintain public relations irrespective of changes occurring in culture. The authors come to the conclusion that public relations can meet the highest standards even under authoritarian societal culture if the management of company contributes to development of democratic organizational culture.
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| Date |
2015-12-23T22:06:48Z
2015-12-23T22:06:48Z 2006 |
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| Type |
Article
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| Identifier |
Социетальная культура и паблик рилейшнз / В. Королько, О. Некрасова // Социология: теория, методы, маркетинг. — 2006. — № 4. — С. 161-173. — Бібліогр.: 16 назв. — рос.
1563-4426 http://dspace.nbuv.gov.ua/handle/123456789/90446 |
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| Language |
ru
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| Relation |
Социология: теория, методы, маркетинг
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| Publisher |
Iнститут соціології НАН України
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