Optimization of marketing strategy’s selection process in automobile company
Електронний науковий архів Науково-технічної бібліотеки Національного університету "Львівська політехніка"
Переглянути архів Інформація| Поле | Співвідношення | |
| Title |
Optimization of marketing strategy’s selection process in automobile company
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| Creator |
Yurynets, O.
Tomyuk, O. |
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| Subject |
marketing strategy
automobile companies innovation potential |
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| Description |
The article analyzes existing classifications of marketing strategies of the company. The main criteria for marketing strategy’s selection, used by management in its strategic activities, were defined. Based on research, a simplified classifier of marketing strategies, which will facilitate efficient strategic marketing activities, was developed.
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| Date |
2014-10-15T11:11:22Z
2014-10-15T11:11:22Z 2014 |
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| Type |
Article
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| Identifier |
Yurynets О. Optimization of marketing strategy’s selection process in automobile company / O. Yurynets, O. Tomyuk // Econtechmod : an international quarterly journal on economics in technology, new technologies and modelling processes. – Lublin ; Rzeszow, 2014. – Volum 3, nomber 2. – P. 99-103. – Bibliography: 22 titles.
http://ena.lp.edu.ua:8080/handle/ntb/24552 |
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| Language |
en
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| Publisher |
Commission of Motorization and Energetics in Agriculture
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