KEY DOMINANTS OF EFFECTIVE ORGANIZATION OF MARKETING AT UKRAINIAN SMALL TRADE ENTERPRISES
Електронний архів Полтавського університету економіки і торгівлі
Переглянути архів Інформація| Поле | Співвідношення | |
| Title |
KEY DOMINANTS OF EFFECTIVE ORGANIZATION OF MARKETING AT UKRAINIAN SMALL TRADE ENTERPRISES
|
|
| Creator |
Кateryna, Kraus
|
|
| Subject |
organization
marketing marketer duties responsibilities small enterprises |
|
| Description |
Key challenges in the marketing of the produce of SME’s (small and medium enterprises) in Ukraine are elucidated in the article. Main duties and functions of employees whos’ brief is to market the produce on behalf of their respective SMEs’ are determined. The main responsibilities and duties of the directors of SMEs’ in the implementation of marketing activities are clarified. Principles of organization of marketing in small enterprises of trade area in Ukraine are generalized. Identifying factors that have the greatest impact on the marketing activities of domestic small trade enterprises are investigated.
|
|
| Publisher |
Дніпропетровськ: ПДАБА
|
|
| Date |
2016-06-28T10:32:53Z
2016-06-28T10:32:53Z 2013 |
|
| Type |
Article
|
|
| Identifier |
Kraus K. Key dominants of effective organization of marketing at Ukrainian small trade enterprises / K. Kraus // Економічний простір: Збірник наукових праць. – Дніпропетровськ: ПДАБА, 2013. –№ 75. – С. 209-217.
2224-6282 http://dspace.puet.edu.ua/handle/123456789/4415 |
|
| Language |
en
|
|