ПОТРЕБЛЕНИЕ ДОМОХОЗЯЙСТВ: ИНСТИТУЦИОНАЛЬНЫЙ АСПЕКТ ИССЛЕДОВАНИЯ
Електронний архів E-archive DonNTU – (Electronic archive Donetsk National Technical University)
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| Title |
ПОТРЕБЛЕНИЕ ДОМОХОЗЯЙСТВ: ИНСТИТУЦИОНАЛЬНЫЙ АСПЕКТ ИССЛЕДОВАНИЯ
Споживання домогосподарств: інституціональний аспект дослідження HOUSEHOLDS' CONSUMPTION: THE INSTITUTIONAL ASPECT OF THE STUDY |
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| Creator |
ЗУХБА, Е.Н.
Зухба, О.М. ZUKHBA, E.N. |
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| Subject |
потребление
домохозяйство институт споживання домогосподарство інститут consumption household institute |
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| Description |
The study of the consumption problems is dictated by target orientation of economic research. It is consumption, its level, and structure, dynamics that should be the main criterion for social and economic development, social reproduction, and other economic processes at the macro and micro levels. Consumption process is complex and multi layered, often having both economic and social aspects. Therefore, a study of its nature can not be carried out only from the economic and social position. This integrated approach is possible, based on the institutional theory. Since the social regulation of reproduction is through institutional arrangements, it is important to understand the institutional nature of the processes that make it up. The purpose of this paper is to study the process of households' consumption from the standpoint of institutional theory. As the man is primarily a social being, a representative of a particular group, stratum, class, from an institutional point of view, an individual is always a certain household, within which there occurs his consumption, in a broad sense - reproduction. In a certain way the household is the economic section of an individual's close society, without which reproduction is impossible. Consumption is a collective process, much of the goods and services consumed in the family, so the object of his study should be an individual household level, rather than an autonomous individual, as is often suggested. The institute of a household actively influences the process of personal consumption, forming its volume, structure and timing. It has normative, comparative and informational influence on consumer behavior of its members. Consumption is under the active influence of the institutional environment, with qualitative difference in the market and non-market environment. A characteristic feature of consumption in households is their primarily non-market character due to natural production, the principles of non market distribution and exchange in the household. Therefore, the final consumption of the society can not be adequately assessed on the basis of market indicators. It is necessary to take into account the natural flow of food in the household sector. The multidimensional nature of the process of consumption is explained by the action of a set of institutional factors, first of all, the current system of the consumer's values. The value is the way people think about their needs, reflection in the consciousness of objectively existing individual and community needs. Consumers, choosing in the complex world of goods and services, have to consider many purchases options. However, cyclically repeating purchases, they simplify the decision-making process, standardizing it and recording only the key, signal information about the products' quality (e.g., a brand name). With an increasing diversity of supply it is hard for buyers to orient themselves in the goods, and they have to share information, based on the opinion and experience of others. As a result, the consumption process is becoming more social and institutional. As a result, recent research found that the main factors in consumer choice are social institutes (the family, the role and status), culture (the culture and sub-culture, social status and origin), personal (life cycle stage of the family, age, occupation, economic status, type of personality, way of life, ideas about themselves, etc.) and psychological (perception, learning, beliefs, motivation). First of all, today, there is explored the role and impact of the household members on taking the consumer decisions. In the area of consumption based on power there are emerging different consumption strategies (expert strategy, the strategy of legitimization, negotiation, compensation strategy, emotional appeal to an external view, etc.). Thus, household consumption is influenced by the system of institutes and can be examined from the standpoint of institutional theory. Статья посвящена изучению проблем потребления, имеющего экономическую и социальную составляющую. Показан коллективный характер потребления, поэтому объектом его исследования должно быть выбрано домохозяйство, а не автономный индивид, как это предлагается в современных маржинальных и неоклассических подходах. Выяснено, что потребление является процессом, находящимся под активным влиянием институциональной среды, оно имеет качественные отличия в рыночном и нерыночном окружении. Характерной чертой потребления на уровне домохозяйства является его нерыночный характер, связанный с нерыночными принципами натурального производства, распределения, обмена в рамках домохозяйства. Динамика потребления отражает циклический характер функционирования домохозяйства, современные тенденции социального развития общества |
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| Date |
2014-07-10T11:40:25Z
2014-07-10T11:40:25Z 2013 |
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| Type |
Article
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| Identifier |
Наукові праці Донецького національного технічного університету. Серія: економічна. Випуск 3(45) - Донецьк, ДонНТУ, 2013.
http://ea.donntu.edu.ua/handle/123456789/27107 |
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| Publisher |
ДонНТУ
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