Запис Детальніше

Social media marketing (SMM)-tools using in publishing industry in Ukraine: descriptive analysis

Цифровий архів НаУОА

Переглянути архів Інформація
 
 
Поле Співвідношення
 
Relation http://eprints.oa.edu.ua/6384/
http://km.fem.sumdu.edu.ua/en/novini/managing-economic-growth-marketing-management-and-innovations
 
Title Social media marketing (SMM)-tools using in publishing
industry in Ukraine: descriptive analysis
 
Creator Okhrimenko, G. W.
 
Subject Advertising. Information System. PR
 
Description In modern conditions of society development, the role and importance of the intellectual capital of the nation are increasing as well as the value of knowledge. The main source of accumulation of knowledge is book output. However, the changes in the world and the postsoviet information space, pushed the publishing industry representatives to talk about getting in a communication vacuum, which affects the positioning of publishing and promoting publishing products in the market. This, in turn, leads to constant loss of communication with readers and buyers. This situation requires search of ways and methods of information disseminating, which should be effective, mass, and at the same time enjoy the high level of trust among people. One of the most effective and most popular of these tools allows you to combine great marketing opportunities and sales process of publishing products is social media.
 
Publisher Prague Institute for Qualification Enhancement
 
Contributor Illiashenko, S. M.
Strielkowski, W.
 
Date 2016
 
Type Book Section
PeerReviewed
 
Format application/pdf
 
Language uk
 
Identifier http://eprints.oa.edu.ua/6384/1/Okhrimenko%20G.%20Managing%20economic%20growth_2016.pdf
Okhrimenko, G. W. (2016) Social media marketing (SMM)-tools using in publishing industry in Ukraine: descriptive analysis. In: Managing economic growth: marketing, management, and innovations. Prague Institute for Qualification Enhancement, Prague, pp. 329-339. ISBN ISBN 978-80-906210-0-8