Archetypes in the process of image - making and brand - making of sporting goods and services
Dspace iRKNEU
Переглянути архів Інформація| Поле | Співвідношення | |
| Title |
Archetypes in the process of image - making and brand - making of sporting goods and services
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| Creator |
Pozdnishev, Evgeniy
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| Subject |
advertising
archetype image brand sports sporting goods and services 2196 - 9531 |
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| Description |
The author investigates the connection of eight basic archetypes with twenty most popular sports. The role of these archetypes in the image - making and brand - making of the most popular sports has been shown. The purpose of this scientific research is to establish the presence or absence the connection between the concrete archetypes and concrete sports. This problem hasn't been discussed in the scientific literature before. |
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| Publisher |
Osthofen, Deutschland Poitiers, France
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| Date |
2014-03-19T11:52:50Z
2014-03-19T11:52:50Z 2013 |
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| Identifier |
Pozdnishev E. Archetypes in the process of image - making and brand - making of sporting goods and services / E. Pozdnishev// Journal
L'Association 1901“SEPIKE”. - 2013. - № 3. - P. 211-215.
2196 - 9531 http://ir.kneu.edu.ua/handle/2010/3051 |
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| Language |
en
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