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The European Union TNCs’ investment strategies of innovation development

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Title The European Union TNCs’ investment strategies of innovation development
Інвестиційні стратегії інноваційного розвитку ТНК Європейського Союзу
Инвестиционные стратегии инновационного развития ТНК Европейского Союза
 
Creator Frolova, Tetyana
Фролова, Тетяна Олександрівна
Фролова, Татьяна Александровна
Tokar, Volodymyr
Токар, Володимир Володимирович
Токарь, Владимир Владимирович
 
Subject transnational corporation (TNC)
European Union
innovation development
investment strategy
economic integration
транснаціональна корпорація (ТНК)
Європейський Союз
інноваційний розвиток
інвестиційна стратегія
економічна інтеграція
транснациональная корпорация (ТНК)
Европейский Союз
инновационное развитие
инвестиционная стратегия
экономическая интеграция
330.322:339.97
 
Description Purpose: Integrating institutional and technological innovations into manufacturing process poses a challenge to Ukraine considering apparent flaws of its industrial enterprises’ ineffective as well as out-of-date investment strategies. The European Union TNCs’ high innovative performance as a result of their up-to-date investment strategies is a vivid instance of successful innovation and investment development management. As there is growing evidence of the European integration prospects of Ukraine, the European Union TNCs’ analysis may shine a light on the questions surrounding selection of the best suited investment strategies for Ukrainian industrial enterprises. Methods:We examine the interplay between innovation development and investment strategies of the EU TNCs, integrating methods of abstraction, deduction and induction, as well as statistical technique. Results: Taking into account the essence of investment strategies, we suggest that their basic objectives are: improvement in quality of goods; price reduction with no changes in other strategies; cost saving based on new technology, industrial engineering modes, labor and general management enhancement; capacity expansion (step-up in sales) with no changes in other strategies; market development.
The aggregate R&D financing of the top 1 000 European Union TNCs has increased from 112.9 billion euros to 152.9 billion euros.
So, the total growth has amounted to 40.044 billion euros, in other words, it has grown by 35.5 percent. The average annual level
of aggregate R&D financing during this period accounted for 130.5 billion euros. In line with aggregate indicators, the R&D financing
per TNC has shown the similar dynamics. The aggregate financing of enterprise innovation and investment activity in Ukraine in hryvnias reached the peak of 14.334 billion hryvnias (1.293 billion euros) in 2011, but this figure distorts the fact of the actual R&D decline. The highest level of the aggregate financing of enterprise innovation and investment activity in Ukraine was reached in 2007, and the record high equaled 20.739 billion hryvnias (1.870 billion euros) in 2011 hryvnias. Conclusion: A global investment strategy of a TNC is a system of long-term measures of specific and sectoral capital investment optimization, developed by management and agreed with shareholders, which involves equal distribution of investment between the North American, European and Asian segments of the world market in order to ensure the global competitiveness of a TNC. A TNC investment cycle is as a determined period from an investment idea initiation to investment product implementation resulting in an economic, social, ecological development level of a new quality or modernization of technology and management system. Relevance of the TNC’s investment strategy development is determined by such basic conditions: future shift in its life cycle stages, which have their own level of innovation and investment activity; change in goals of a TNC operational activity, which is connected with new commercial opportunities resulting in investment activity growth. An investment cycle of the European Union TNCs is made up of six basic stages: initiation, formation, growth, maturity, decline, new quality shift. The European Union TNCs are one of the main driving forces of globalization, integration and internationalization in the modern world.
Досліджено інвестиційні стратегії інноваційного розвитку ТНК Європейського Союзу. Охарактеризовано підходи до визначення сутності інвестиційних стратегій ТНК. Проаналізовано сучасні тенденції фінансування НДДКР найбільшими ТНК ЄС. Представлено базові тренди НДДКР українських промислових підприємств.
Исследованы инвестиционные стратегии инновационного развития ТНК Европейского Союза. Охарактеризованы подходы к определению сущности инвестиционных стратегий ТНК. Проанализированы современные тенденции
финансирования НИОКР крупнейшими ТНК ЕС. Представлены базовые тренды НИОКР украинских промышленных предприятий.
 
Publisher Інститут суспільної трансформації та Інститут регіональних досліджень НАН України
 
Date 2017-12-18T11:49:57Z
2017-12-18T11:49:57Z
2014
 
Type Article
 
Identifier Frolova T. The European Union TNCs’ investment strategies of innovation development / Tetyana Frolova, Volodymyr Tokar // Економічний часопис-ХХІ. – 2014. – № 5–6. – С. 13–16.
1728-6220
http://ir.kneu.edu.ua/handle/2010/23020
 
Language en