Marketing logistics
Електронний науковий архів Науково-технічної бібліотеки Національного університету "Львівська політехніка"
Переглянути архів Інформація| Поле | Співвідношення | |
| Title |
Marketing logistics
|
|
| Creator |
Zielińska, Anetta
Gałka, Agnieszka |
|
| Contributor |
Wroclaw University of Economics
|
|
| Subject |
logistics management
marketing management logistics marketing integration management concepts distribution strategy tasks objectives |
|
| Description |
The aim of the article is to show the need of the integration of marketing and logistics, their particular tasks, and issues connected with them. The paper focuses on showing logistics and marketing not as separate elements, but rather as an integrated management concept, that when utilized allows the enterprise to achieve success. The integration of different logistics processes and functions within logistics system and logistics management, as well as the integration of this system with the marketing system, within the scale of an enterprise and the market, is expressed in the integrated concept of marketing logistics management. This consists the basic dimension of modern business management. |
|
| Date |
2018-04-12T13:05:36Z
2018-04-12T13:05:36Z 2017-12-23 2017-12-23 |
|
| Type |
Conference Abstract
|
|
| Identifier |
Zielińska A. Marketing logistics / Anetta Zielińska, Agnieszka Gałka // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 354–355. — (6th International academic conference «Economics & management 2017» (EM-2017)).
978-966-941-108-2 http://ena.lp.edu.ua:8080/handle/ntb/40419 Zielińska A. Marketing logistics / Anetta Zielińska, Agnieszka Gałka // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 354–355. — (6th International academic conference «Economics & management 2017» (EM-2017)). |
|
| Language |
en
|
|
| Relation |
Litteris et Artibus : матеріали, 2017
Litteris et Artibus : proceedings, 2017 https://www.governica.com/Logistyka_marketingowa http://www.slu.cz/opf/cz/informace/acta-academicakarviniensia/casopisy-aak/aak-rocnik-2013/docs-4-2013/Barcik_Jakubiec.pdf [1] F. Beier, K. Rutkowski, “Logistic”, The publishing house of the Warsaw School of Economics, , pp. 30, Warsaw 2004. [2] P. Blaik, “Logistics Effectiveness”, Polish Economic Publishers, pp. 112, Warsaw 2016. [3] P. Blaik, „Logistics. The concept of integrated management”, Polish Economic Publishers, pp. 25 and 112, Warsaw 2014. [4] T. Lus, W. Rokicki, R. Śliwka, “Logistic – Casebook”, Polish Scientific Publishers PWN, pp. 7, Warsaw 2016. [5] W. M. Grudzewski, I.K. Hejduk, A. Sankowska, M. Wańtuchowicz, ”Sustainability in business – the companies of the future”, POLTEXT Publishers, pp.300, Warsaw 2010. [6] https://www.governica.com/Logistyka_marketingowa [7] http://www.slu.cz/opf/cz/informace/acta-academicakarviniensia/casopisy-aak/aak-rocnik-2013/docs-4-2013/Barcik_Jakubiec.pdf [1] F. Beier, K. Rutkowski, "Logistic", The publishing house of the Warsaw School of Economics, , pp. 30, Warsaw 2004. [2] P. Blaik, "Logistics Effectiveness", Polish Economic Publishers, pp. 112, Warsaw 2016. [3] P. Blaik, "Logistics. The concept of integrated management", Polish Economic Publishers, pp. 25 and 112, Warsaw 2014. [4] T. Lus, W. Rokicki, R. Śliwka, "Logistic – Casebook", Polish Scientific Publishers PWN, pp. 7, Warsaw 2016. [5] W. M. Grudzewski, I.K. Hejduk, A. Sankowska, M. Wańtuchowicz, "Sustainability in business – the companies of the future", POLTEXT Publishers, pp.300, Warsaw 2010. [6] https://www.governica.com/Logistyka_marketingowa [7] http://www.slu.cz/opf/cz/informace/acta-academicakarviniensia/casopisy-aak/aak-rocnik-2013/docs-4-2013/Barcik_Jakubiec.pdf |
|
| Rights |
© Національний університет “Львівська політехніка”, 2017
|
|
| Format |
354-355
2 application/pdf image/png |
|
| Coverage |
23–25 листопада 2017 року
23–25 November, 2017 Львів Lviv |
|
| Publisher |
Видавництво Львівської політехніки
Lviv Polytechnic Publishing House |
|