Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation
Електронний науковий архів Науково-технічної бібліотеки Національного університету "Львівська політехніка"
Переглянути архів Інформація| Поле | Співвідношення | |
| Title |
Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation
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| Creator |
Popadynets, Nazariy
Pasternak, Olena |
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| Contributor |
Lviv Polytechnic National University
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| Subject |
marketing instruments
promotion cross-border cooperation fest tourism cultural traditions |
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| Description |
The instruments of Ivano-Frankivska oblast promotion on the examples of festivals are outlined. The Strategy of Ivano-Frankivska Oblast Development till 2020 is analyzed in terms of region’s promotion. Practicability of choosing festivals among other marketing instruments, especially for youth target group is explained. The festivals MitOst-festival, Carpathian SPACE, Porto Franko 2017 and international photo festival are analyzed. The festivals are examined in the context of cross-border aspect, which allows combining neighbouring cultures and traditions, exchange of experience, bringing adjacent nations closer together and finding the areas of common interest. |
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| Date |
2018-04-12T13:05:33Z
2018-04-12T13:05:33Z 2017-12-23 2017-12-23 |
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| Type |
Conference Abstract
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| Identifier |
Popadynets N. Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation / Nazariy Popadynets, Olena Pasternak // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 341–342. — (6th International academic conference «Economics & management 2017» (EM-2017)).
978-966-941-108-2 http://ena.lp.edu.ua:8080/handle/ntb/40413 Popadynets N. Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation / Nazariy Popadynets, Olena Pasternak // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 341–342. — (6th International academic conference «Economics & management 2017» (EM-2017)). |
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| Language |
en
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| Relation |
Litteris et Artibus : матеріали, 2017
Litteris et Artibus : proceedings, 2017 http://www.if.gov.ua/files/SP_IF_oblast_4.pdf http://www.mvk.if.ua/aboutcity http://mitostfestival.org/ru/festival/festival-2015-vivano-frankovske http://firtka.if.ua/?action=show&id=130653 http://kurs.if.ua/news/u_ivanofrankivsku_fotovystavk http://nv.ua/ukr/style/art/theater_art/porto-franko-2017-najguchnishi-podiji-mizhnarodnogomistetskogo-festivalju-1277357.html [1] Strategy of Ivano-Frankivska Oblast Development till 2020. Online. Available at: http://www.if.gov.ua/files/SP_IF_oblast_4.pdf. [2] About Ivano-Frankivsk. Online. Available at: http://www.mvk.if.ua/aboutcity. [3] MitOst-Festival. Online. Available at: http://mitostfestival.org/ru/festival/festival-2015-vivano-frankovske. [4] The way Ivano-Frankivsk is going to celebrate the 355th anniversary. Online. Available at: http://firtka.if.ua/?action=show&id=130653. [5] The 6th European Festival was closed in Ivano-Frankivsk with exhibition of twin cities. Online. Available at:http://kurs.if.ua/news/u_ivanofrankivsku_fotovystavk oyu_mistpobratymiv_zakryly_shostyy_yevropeyskyy_fotofestyval_54217.html. [6] Porto Franko 2017. The most prominent events of international art festival. Online. Available at: http://nv.ua/ukr/style/art/theater_art/porto-franko-2017-najguchnishi-podiji-mizhnarodnogomistetskogo-festivalju-1277357.html. [1] Strategy of Ivano-Frankivska Oblast Development till 2020. Online. Available at: http://www.if.gov.ua/files/SP_IF_oblast_4.pdf. [2] About Ivano-Frankivsk. Online. Available at: http://www.mvk.if.ua/aboutcity. [3] MitOst-Festival. Online. Available at: http://mitostfestival.org/ru/festival/festival-2015-vivano-frankovske. [4] The way Ivano-Frankivsk is going to celebrate the 355th anniversary. Online. Available at: http://firtka.if.ua/?action=show&id=130653. [5] The 6th European Festival was closed in Ivano-Frankivsk with exhibition of twin cities. Online. Available at:http://kurs.if.ua/news/u_ivanofrankivsku_fotovystavk oyu_mistpobratymiv_zakryly_shostyy_yevropeyskyy_fotofestyval_54217.html. [6] Porto Franko 2017. The most prominent events of international art festival. Online. Available at: http://nv.ua/ukr/style/art/theater_art/porto-franko-2017-najguchnishi-podiji-mizhnarodnogomistetskogo-festivalju-1277357.html. |
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| Rights |
© Національний університет “Львівська політехніка”, 2017
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| Format |
341-342
2 application/pdf image/png |
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| Coverage |
23–25 листопада 2017 року
23–25 November, 2017 Львів Lviv |
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| Publisher |
Видавництво Львівської політехніки
Lviv Polytechnic Publishing House |
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