Analysis of success factors in advertising
Електронний науковий архів Науково-технічної бібліотеки Національного університету "Львівська політехніка"
Переглянути архів Інформація| Поле | Співвідношення | |
| Title |
Analysis of success factors in advertising
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| Creator |
Fedorchak, Oleksiy
Kedebecz, Kristina |
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| Contributor |
Lviv Polytechnic National University
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| Subject |
advertising campaign
marketing efficiency trade communication |
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| Description |
The essence of factors of the success of advertising campaigns is investigated. The stages of conducting and stages of evaluation of the effectiveness of advertising campaigns are determined. Also defined goals and objectives of advertising campaigns. |
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| Date |
2018-04-12T13:05:24Z
2018-04-12T13:05:24Z 2017-12-23 2017-12-23 |
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| Type |
Conference Abstract
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| Identifier |
Fedorchak O. Analysis of success factors in advertising / Oleksiy Fedorchak, Kristina Kedebecz // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 306–307. — (6th International academic conference «Economics & management 2017» (EM-2017)).
978-966-941-108-2 http://ena.lp.edu.ua:8080/handle/ntb/40397 Fedorchak O. Analysis of success factors in advertising / Oleksiy Fedorchak, Kristina Kedebecz // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 306–307. — (6th International academic conference «Economics & management 2017» (EM-2017)). |
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| Language |
en
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| Relation |
Litteris et Artibus : матеріали, 2017
Litteris et Artibus : proceedings, 2017 http://ua-referat.com http://referat-ok.com.ua/marketing/vibir-reklamnihzasobiv http://kerivnyk.info http://referatok.com.ua [1] Effectiveness of the advertising campaign. Online. Available at: http://ua-referat.com. [2] Svischov M., Grecian A., Bozhkova T. (2008). Planning of the enterprise activity. KNUTD. [3] Choosing advertising tools. Online. Available at: http://referat-ok.com.ua/marketing/vibir-reklamnihzasobiv. [4] General algorithm for evaluating the effectiveness of the advertising campaign. Online. Available at: http://ua-referat.com. [5] Effectiveness of advertising influence. Online. Available at: http://kerivnyk.info. [6] Mironov Yu.B., Kramar R.M. (2010). Fundamentals of advertising activity. [7] Advertising company and its peculiarities for the enterprise. Online. Available at: http://referatok.com.ua. [1] Effectiveness of the advertising campaign. Online. Available at: http://ua-referat.com. [2] Svischov M., Grecian A., Bozhkova T. (2008). Planning of the enterprise activity. KNUTD. [3] Choosing advertising tools. Online. Available at: http://referat-ok.com.ua/marketing/vibir-reklamnihzasobiv. [4] General algorithm for evaluating the effectiveness of the advertising campaign. Online. Available at: http://ua-referat.com. [5] Effectiveness of advertising influence. Online. Available at: http://kerivnyk.info. [6] Mironov Yu.B., Kramar R.M. (2010). Fundamentals of advertising activity. [7] Advertising company and its peculiarities for the enterprise. Online. Available at: http://referatok.com.ua. |
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| Rights |
© Національний університет “Львівська політехніка”, 2017
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| Format |
306-307
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| Coverage |
23–25 листопада 2017 року
23–25 November, 2017 Львів Lviv |
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| Publisher |
Видавництво Львівської політехніки
Lviv Polytechnic Publishing House |
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