Violations of the law about advertising in Ukrainian media
Електронний науковий архів Науково-технічної бібліотеки Національного університету "Львівська політехніка"
Переглянути архів Інформація| Поле | Співвідношення | |
| Title |
Violations of the law about advertising in Ukrainian media
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| Creator |
Kitsa, Mariana
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| Contributor |
Lviv Polytechnic National University
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| Subject |
advertising
law violation media |
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| Description |
In the article there are analised different kinds of advertising in Ukrainian mediasphere. It is investigated the quality of the publicity texts after the criteria of legality, literacy, originality and journalistic ethics. Advertising which violates Ukraianian law about advertising s found out and it is grounded negative influence such kinds of ad on the readers audience and on the society on the whole. |
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| Date |
2018-04-12T13:06:04Z
2018-04-12T13:06:04Z 2017-12-23 2017-12-23 |
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| Type |
Conference Abstract
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| Identifier |
Kitsa M. Violations of the law about advertising in Ukrainian media / Mariana Kitsa // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 450–451. — (4th International academic conference «law and psychology 2017» (LPS-2017)).
978-966-941-108-2 http://ena.lp.edu.ua:8080/handle/ntb/40459 Kitsa M. Violations of the law about advertising in Ukrainian media / Mariana Kitsa // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 450–451. — (4th International academic conference «law and psychology 2017» (LPS-2017)). |
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| Language |
en
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| Relation |
Litteris et Artibus : матеріали, 2017
Litteris et Artibus : proceedings, 2017 http://zakon3.rada.gov.ua/laws/show/270/96-%D0%B2%D1%80 [1] Statistical abstracts of the US, Washington, p.7, May,2014. [2] Wells, Geffrey H. (1925). “TheWorks of H. G. Wells”. London: Routledge. p. xvi. ISBN 0-86012-096-1.OCLC 458934085 [3] Ogilvy, David. “Ogilvy on advertising”. USA, 2008,224p. [4] Burnett, Leo. "Leo Burnett: Advertising". Art Directors Club. 1993. RetrievedMarch 8, 2012. [5] Gettings, Dominik. “Unwritten rules of copywriting”. U.K., 2010, 308p. [6] Law of the Ukraine “About Advertising”. Retrievedfrom:http://zakon3.rada.gov.ua/laws/show/270/96-%D0%B2%D1%80 [1] Statistical abstracts of the US, Washington, p.7, May,2014. [2] Wells, Geffrey H. (1925). "TheWorks of H. G. Wells". London: Routledge. p. xvi. ISBN 0-86012-096-1.OCLC 458934085 [3] Ogilvy, David. "Ogilvy on advertising". USA, 2008,224p. [4] Burnett, Leo. "Leo Burnett: Advertising". Art Directors Club. 1993. RetrievedMarch 8, 2012. [5] Gettings, Dominik. "Unwritten rules of copywriting". U.K., 2010, 308p. [6] Law of the Ukraine "About Advertising". Retrievedfrom:http://zakon3.rada.gov.ua/laws/show/270/96-%D0%B2%D1%80 |
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| Rights |
© Національний університет “Львівська політехніка”, 2017
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| Format |
450-451
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| Coverage |
23–25 листопада 2017 року
23–25 November, 2017 Львів Lviv |
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| Publisher |
Видавництво Львівської політехніки
Lviv Polytechnic Publishing House |
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