Запис Детальніше

Strategic segmentation of customers in the market of primary real estate

Електронний науковий архів Науково-технічної бібліотеки Національного університету "Львівська політехніка"

Переглянути архів Інформація
 
 
Поле Співвідношення
 
Title Strategic segmentation of customers in the market of primary real estate
 
Creator Nakonechna, T.
Hryniv, N.
 
Contributor Lviv Polytechnic National University
 
Subject segmentation
service
client
strategy
market
competitiveness
339.14
 
Description The authors emphasize the special
significance of customer service on the primary market
of residential real estate. There is carried out
segmentation of the primary real estate market with the
account of such a criterion as a residential housing class.
There are singled out the following segments of this
market: premium-segment, business-segment, comfortsegment,
and economy-segment. The features of each
market segment are described. An analysis of the cost of
housing on the primary real estate market is carried out,
depending on the readiness of the facility, namely:
“foundation pit”, “foundation”, “readiness of floors”,
“the gray key readiness” and the supply of housing in
the primary real estate market. A detailed elaboration of
strategies for cooperation with clients in the primary real
estate market and strategies for establishing cooperation
“client-enterprise” for certain segments of the primary
real estate market are proposed. The strategy of
servicing the clients of the primary real estate market
according to the specifics of the product and services
programmes is offered.
 
Date 2018-05-31T12:01:48Z
2018-05-31T12:01:48Z
2017-01-20
2017-01-20
 
Type Article
 
Identifier Nakonechna T. Strategic segmentation of customers in the market of primary real estate / T. Nakonechna, N. Hryniv // Economics, Entrepreneurship, Management. — Lviv : Lviv Politechnic Publishing House, 2017. — Vol 4. — No 1. — P. 73–82.
2312-3435
http://ena.lp.edu.ua:8080/handle/ntb/41323
Nakonechna T. Strategic segmentation of customers in the market of primary real estate / T. Nakonechna, N. Hryniv // Economics, Entrepreneurship, Management. — Lviv : Lviv Politechnic Publishing House, 2017. — Vol 4. — No 1. — P. 73–82.
 
Language en
 
Relation Economics, Entrepreneurship, Management, 1 (4), 2017
http://www.re-finance.com.ua/files/ForPartners/
http://domik.ua/novosti/vartist-kvartir-u-lvovi-usichni-n243854.html
http://www.nbuv.gov.ua/old_jrn/soc_gum/APE/2011_8/APE-8-2011/171-183.pdf
http://golubovycha.com.ua
http://l-kvartal.com.ua/ua/news/klassifikatsiya-zhilya-ot-ekonom-dobiznes.html
http://nltu.edu.ua/nv/Archive/2014/24_6/37.pdf
http://oaji.net/articles/2016/898-1469273916.pdf
http://naitidom.lviv.ua/2014/11/osoblyvosti-osnovnyh-vydiv-novobudov/
http://uareferat
http://tourlib.net/statti_ukr/dubodjelova.htm
http://lb.ua/economics/2014/12/05/288231_chi_kupuyut_zhitlo_pid_chas_viyni.htm
1. Analitychnyj zvit za I kvartal 2012 roku.[Analytical report for the first quarter of 2012]. Retrieved from http://www.re-finance.com.ua/files/ForPartners/ Market Analysis1kv2012.pdf. [in Ukrainian].
2. Vartist' kvartyr u L'vovi u sichni. [The cost of apartments in Ukraine in January]. Retrieved from http://domik.ua/novosti/vartist-kvartir-u-lvovi-usichni-n243854.html. [in Ukrainian].
3. Hryhorak, M.J. (2005). Rol' provaideriv posluh tehnichnoho obsluhovuvannya v lohistychnyh lantsuhah aviatsiinoho kompleksu. [The role of service providers in the maintenance of logistic chains aviation complex]. Retrieved from http://www.nbuv.gov.ua/old_jrn/soc_gum/APE/2011_8/APE-8-2011/171-183.pdf. [inUkrainian].
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5. Kotler, Ph. (2006). Kljuchevui voprosov markegynga: otvechaet Fylypp Kotler. [Key marketing issues: meets Philip Kotler]. (Trans. from English). Moscow: ZAO “Olymp-Byznes”.
6. Kvartal na Holubovycha. [Quarter Holubovych]. Retrieved from http://golubovycha.com.ua. [in Ukrainian].
7. Klasyfikaciya zhytla: vid “ekonom” do “Biznes”. [The classification of housing from “economy” to “Business”]. Retrieved from http://l-kvartal.com.ua/ua/news/klassifikatsiya-zhilya-ot-ekonom-dobiznes.html. [in Ukrainian].
8. Kuziak, V. V. Strategija obslugovuvannja klijentiv u stvorenni konkurentnyh perevag pidpryjemstva.[ Customer service strategy to create competitive advantage]. Retrieved from http://nltu.edu.ua/nv/Archive/2014/24_6/37.pdf. [in Ukrainian].
9. Mate, Е. М. (1993). Posleprodazhnoe obsluzhyvanye. [After-sales service]. (Trans.from French). Moscow: “Progres”, “Unyvers”.
10. Modeliuvannia tendencii rynku neruhomosti [Simulation of the real estate market trends]. Retrieved from http://oaji.net/articles/2016/898-1469273916.pdf [in Ukrainian].
11. Myrotyn, L. B., Tashbaev I. E., Kasenov A. G. (2002). Logystyka: obsluzhyvanye potrebytelej. [Logistics: customer service]. Moscow: YNFRA. [in Ukrainian].
12. Nakonechna, T. V. (2012). Obslugovuvannja spozhyvachiv produkcii' promyslovyh pidpryjemstv dribnoserijnogo vyrobnyctva. [Maintenance consumer products industry small-scale production. Extended abstract of candidate’s thesis]. Lviv: Nac. un-t “L'vivs'ka politehnika». [in Ukrainian].
13. Neruhomist', L'vivshhyny: kupivlia, prodazh, orenda! [Lviv Real Estate: buying, selling, renting!] Retrieved from http://naitidom.lviv.ua/2014/11/osoblyvosti-osnovnyh-vydiv-novobudov/.[in Ukrainian].
14. Oklander, M. A. (2000). Kontur ekonomicheskoi logistiki. [Contours of economic logistics].Moscow: Nauk. Dumka.
15. Organizacija obslugovuvannja turystiv. [Organization of tourist services]. Retrieved from http://uareferat. com/Organizacija_obslugovuvannja_turystiv. [in Ukrainian].
16. Petec'kyj, Ignaci (2010). Organizacija vyrobnyctva v umovah lancjuga postavok tovariv indyvidual'nogo zamovlennja. [The organization of production in the supply chain of goods for individual orders]. Lviv: Vydavnyctvo Nacional'nogo universytetu “L'vivs'ka politehnika”. [in Ukrainian].
17. Systema upravlinnja jakistju gotel'nyh poslug: metodologichni aspekty. [The quality management system of hotel services: methodological aspects].Retrieved from http://tourlib.net/statti_ukr/dubodjelova.htm. [in Ukrainian].
18. Stok, Dzh. R. & Lambert, D. M. (2005). Strategycheskoe upravlenye logystykoj. [Strategic management of logistics]. Moscow: YNFRA-M. [in Ukrainian].
19. Chuhraj, N. I. (2007). Transformacija vartosti u formuvanni vidnosyn “pidpryjemstvo-klijent». [The transformation of value in forming relationships “Enterprise – Client”]. Lviv: Vydavnyctvo Nacion. un-tu “L'vivs'ka politehnika”. [in Ukrainian].
20. Tjeljetov, O. C. (2008). Konceptual'ni zasady zastosuvannja partners'kogo marketyngu na promyslovomu pidpryjemstvi. Conceptual bases of use of affiliate marketing in an industrial plant. Sumy: “Visnyk SumDU. Serija Ekonomika”. [in Ukrainian].
21. Chuhraj, N. І. & Kryvoruchko, J. J. (2008). Ocinjuvannja i rozvytok vidnosyn mizh biznespartneramy. [Evaluation and development of relations between business partners]. Lviv: “Rastr-7”. [in Ukrainian].
22. Chy kupujut' zhytlo pid chas vijny. [Are customers buying houses during the war?]. Retrieved from http://lb.ua/economics/2014/12/05/288231_chi_kupuyut_zhitlo_pid_chas_viyni.htm. [in Ukrainian].
23. Sharchuk. T.V. (2008) Informacijne ta audytors'ke zabezpechennja realizacii' strategii' logistychnogo obslugovuvannja klijentiv. [Information and Audit Strategy to the logistics customer service]. Lviv: Visnyk Nacional'nogo universytetu “L'vivs'ka politehnika” “Logistyka” No. 623. [in Ukrainian].
24. Shul'gina, L. M. & Mel'nychuk, V .M. (2011). Evoljucija naukovyh pogljadiv ponjattja “spozhyvcha cinnist' tovaru”. [The evolution of scientific views the concept of “value consumer goods”]. Lviv. [in Ukrainian].
1. Analitychnyj zvit za I kvartal 2012 roku.[Analytical report for the first quarter of 2012]. Retrieved from http://www.re-finance.com.ua/files/ForPartners/ Market Analysis1kv2012.pdf. [in Ukrainian].
2. Vartist' kvartyr u L'vovi u sichni. [The cost of apartments in Ukraine in January]. Retrieved from http://domik.ua/novosti/vartist-kvartir-u-lvovi-usichni-n243854.html. [in Ukrainian].
3. Hryhorak, M.J. (2005). Rol' provaideriv posluh tehnichnoho obsluhovuvannya v lohistychnyh lantsuhah aviatsiinoho kompleksu. [The role of service providers in the maintenance of logistic chains aviation complex]. Retrieved from http://www.nbuv.gov.ua/old_jrn/soc_gum/APE/2011_8/APE-8-2011/171-183.pdf. [inUkrainian].
4. Kardel, S. (2005). Strategycheskoe sotrudnychestvo: Kreatyvnyi byznes-kurs. ]Strategic cooperation: Creative business course], (K. Tkachenko, Trans. from English). Moscow: FAYR-PRESS.
5. Kotler, Ph. (2006). Kljuchevui voprosov markegynga: otvechaet Fylypp Kotler. [Key marketing issues: meets Philip Kotler]. (Trans. from English). Moscow: ZAO "Olymp-Byznes".
6. Kvartal na Holubovycha. [Quarter Holubovych]. Retrieved from http://golubovycha.com.ua. [in Ukrainian].
7. Klasyfikaciya zhytla: vid "ekonom" do "Biznes". [The classification of housing from "economy" to "Business"]. Retrieved from http://l-kvartal.com.ua/ua/news/klassifikatsiya-zhilya-ot-ekonom-dobiznes.html. [in Ukrainian].
8. Kuziak, V. V. Strategija obslugovuvannja klijentiv u stvorenni konkurentnyh perevag pidpryjemstva.[ Customer service strategy to create competitive advantage]. Retrieved from http://nltu.edu.ua/nv/Archive/2014/24_6/37.pdf. [in Ukrainian].
9. Mate, E. M. (1993). Posleprodazhnoe obsluzhyvanye. [After-sales service]. (Trans.from French). Moscow: "Progres", "Unyvers".
10. Modeliuvannia tendencii rynku neruhomosti [Simulation of the real estate market trends]. Retrieved from http://oaji.net/articles/2016/898-1469273916.pdf [in Ukrainian].
11. Myrotyn, L. B., Tashbaev I. E., Kasenov A. G. (2002). Logystyka: obsluzhyvanye potrebytelej. [Logistics: customer service]. Moscow: YNFRA. [in Ukrainian].
12. Nakonechna, T. V. (2012). Obslugovuvannja spozhyvachiv produkcii' promyslovyh pidpryjemstv dribnoserijnogo vyrobnyctva. [Maintenance consumer products industry small-scale production. Extended abstract of candidate’s thesis]. Lviv: Nac. un-t "L'vivs'ka politehnika". [in Ukrainian].
13. Neruhomist', L'vivshhyny: kupivlia, prodazh, orenda! [Lviv Real Estate: buying, selling, renting!] Retrieved from http://naitidom.lviv.ua/2014/11/osoblyvosti-osnovnyh-vydiv-novobudov/.[in Ukrainian].
14. Oklander, M. A. (2000). Kontur ekonomicheskoi logistiki. [Contours of economic logistics].Moscow: Nauk. Dumka.
15. Organizacija obslugovuvannja turystiv. [Organization of tourist services]. Retrieved from http://uareferat. com/Organizacija_obslugovuvannja_turystiv. [in Ukrainian].
16. Petec'kyj, Ignaci (2010). Organizacija vyrobnyctva v umovah lancjuga postavok tovariv indyvidual'nogo zamovlennja. [The organization of production in the supply chain of goods for individual orders]. Lviv: Vydavnyctvo Nacional'nogo universytetu "L'vivs'ka politehnika". [in Ukrainian].
17. Systema upravlinnja jakistju gotel'nyh poslug: metodologichni aspekty. [The quality management system of hotel services: methodological aspects].Retrieved from http://tourlib.net/statti_ukr/dubodjelova.htm. [in Ukrainian].
18. Stok, Dzh. R. & Lambert, D. M. (2005). Strategycheskoe upravlenye logystykoj. [Strategic management of logistics]. Moscow: YNFRA-M. [in Ukrainian].
19. Chuhraj, N. I. (2007). Transformacija vartosti u formuvanni vidnosyn "pidpryjemstvo-klijent". [The transformation of value in forming relationships "Enterprise – Client"]. Lviv: Vydavnyctvo Nacion. un-tu "L'vivs'ka politehnika". [in Ukrainian].
20. Tjeljetov, O. C. (2008). Konceptual'ni zasady zastosuvannja partners'kogo marketyngu na promyslovomu pidpryjemstvi. Conceptual bases of use of affiliate marketing in an industrial plant. Sumy: "Visnyk SumDU. Serija Ekonomika". [in Ukrainian].
21. Chuhraj, N. I. & Kryvoruchko, J. J. (2008). Ocinjuvannja i rozvytok vidnosyn mizh biznespartneramy. [Evaluation and development of relations between business partners]. Lviv: "Rastr-7". [in Ukrainian].
22. Chy kupujut' zhytlo pid chas vijny. [Are customers buying houses during the war?]. Retrieved from http://lb.ua/economics/2014/12/05/288231_chi_kupuyut_zhitlo_pid_chas_viyni.htm. [in Ukrainian].
23. Sharchuk. T.V. (2008) Informacijne ta audytors'ke zabezpechennja realizacii' strategii' logistychnogo obslugovuvannja klijentiv. [Information and Audit Strategy to the logistics customer service]. Lviv: Visnyk Nacional'nogo universytetu "L'vivs'ka politehnika" "Logistyka" No. 623. [in Ukrainian].
24. Shul'gina, L. M. & Mel'nychuk, V .M. (2011). Evoljucija naukovyh pogljadiv ponjattja "spozhyvcha cinnist' tovaru". [The evolution of scientific views the concept of "value consumer goods"]. Lviv. [in Ukrainian].
 
Rights © Національний університет "Львівська політехніка", 2017
 
Format 73-82
10
application/pdf
image/png
 
Coverage Lviv
 
Publisher Lviv Politechnic Publishing House