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Електронний архів Житомирського державного технологічного університету
Переглянути архів Інформація| Поле | Співвідношення | |
| Title |
???????????? ??????????? ? ??????? ?????? ????????
Marketing communications in the system of online sales |
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| Creator |
???????, ?.?.
Nagaets, I.Yu. |
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| Subject |
?????? ????????
?????? ??????? ?????????? ???????? ???????? ??????? ???????-????????? |
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| Description |
?????????? ???????????? ???????????, ??? ???????????????? ? ?????? Internet, ????????? ???????? ??????? ?????? ????????????? ???????????. ?????????????? ??????????? ????????????? ??????. ???????? ?????????? ?????????? ???????? ???? ?? ???? ????????????? ????????? ???????????? ?? ????????????? ???????. Marketing communications applied in the Internet networks have been considered, advantages of each means of marketing communication have been outlined. Innovative communication methods have been analyzed. The possibility of preserving the market niche under conditions of consumer loyalty transformation and information flows has been disclosed. |
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| Date |
2016-08-18T08:43:14Z
2016-08-18T08:43:14Z 2011 |
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| Type |
Article
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| Identifier |
http://eztuir.ztu.edu.ua/123456789/4626
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| Language |
uk
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| Relation |
?????? ????. ?????: ?????????? ?????;3(57)
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| Publisher |
????
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