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Електронний архів Житомирського державного технологічного університету
Переглянути архів Інформація| Поле | Співвідношення | |
| Title |
?????????????? ????????????? ??????????
Reflexivity of marketing activity |
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| Creator |
????????, ?.?.
Mosienko, O.V. |
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| Subject |
???????????? ?????????
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| Description |
?????????? ??????? ????????? ?????? ?????????????? ???????? ???????????? ? ???????? ????????????? ?????????? ? ????????????? ??????????, ?? ???????? ???????? ?????????? ??????? ?? ???? ????????? ??????????, ? ? ??????? ??? ??????? ? ??????????. ???????? ???? ????????????? ??????????, ??? ??????? ? ??????? ?????????? ???????????? ??????????????????? ???????? ??????????? ? ??????????, ??? ??????? ? ???? ???????? ??????? ?? ????????. The main principles of new perspective direction of marketing technology modernization and development ? reflexive marketing as basic element of critical analysis not only of market environment, but personal acts of expert in marketing have been considered. The nature of reflexive marketing which is in need in forming professional multicomponent thought of expert in marketing combining elements of analysis and intuition has been revealed. |
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| Date |
2017-01-12T10:41:39Z
2017-01-12T10:41:39Z 2010-12-27 |
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| Type |
Article
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| Identifier |
http://eztuir.ztu.edu.ua/123456789/5634
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| Language |
uk
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| Relation |
?????? ????. ????? : ?????????? ?????;4(54)
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| Publisher |
????
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