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Title ???????? ???????????? ????????????? ??????? ????????? ?????????????? ??????? ?????????? ?? ????????????? ?????????
Accounting providing of statistical analysis of intangible assets renewal under marketing strategy
 
Creator ???????, ?.?.
????????, ?.?.
Polishchuk, I.R.
Opanasyuk, N.P.
 
Subject ???????????? ?????????
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marketing strategy
intangible assets amortization
accounting policy
amortization policy
statistical analysis
 
Description ?????????????? ????? ???????? ??? ???????? ????????
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The article analyzes the content of the Regulations on
accounting policies of the surveyed enterprises in terms of the
operations concerning the amortization of intangible assets on the
following criteria: assessment on admission, determination of
useful life, the period of depreciation, residual value, depreciation
method, reflection in the financial statements, a unit of account,
revaluation, formation of fair value. The characteristic of factors
affecting the accounting policies and determining the mechanism
for evaluating the completeness and timeliness of intangible assets
renewal is showed.
504
The algorithm for selecting the method of intangible assets
amortization is proposed. The knowledge base of statistical analysis
of timeliness and completeness of intangible assets renewal in
terms of the developed internal reporting is expanded. The
statistical indicators to assess the effectiveness of the amortization
policy for intangible assets are proposed.
The marketing strategies depending on the condition and
amount of intangible assets in relation to increasing marketing
potential for continuity of economic activity are described.
 
Date 2017-03-06T10:45:21Z
2017-03-06T10:45:21Z
2016
 
Type Article
 
Identifier http://eztuir.ztu.edu.ua/123456789/6102
 
Language uk
 
Relation ???????? ?????? ?? ??????????? ??????????????? ??????, ???????? ? ???????;2-3(35)
 
Publisher ????