MEASURING OF CUSTOMER RELATIONSHIPS FOR THE MARKETING MANAGEMENT NEEDS
Електронний архів Житомирського державного технологічного університету
Переглянути архів Інформація| Поле | Співвідношення | |
| Title |
MEASURING OF CUSTOMER RELATIONSHIPS FOR THE MARKETING MANAGEMENT NEEDS
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| Creator |
Nowak, Marta
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| Subject |
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| Description |
????? ???????? ??? ????? ? ?? ??? ????? ????? ????? ????? ????????????, ? ????? ???? ????????? ??????????, ??????? ? ???????? ????????? ?????????????. ? ????????? ??????????, ???????? ? ?????????? ???????? ??? ????????? ???????????????? ????? ?????????. ??????? ???????????? ??? ????????? ????????: ???????? ????????? ??????? ?? ???????? ?? ????? ???????. ????? ????? ???????? ???????????? ??? ?????????? ??????????.
Each company influences and is influenced by certain groups called stakeholders. Clients are the most important stakeholders from the marketing management point of view. In marketing management, especially in the Customer Relationship Management the certain measures might be used. The author presents two value measures: Customer Lifetime Value and Value for the Customer and suggests their usage by the companies. |
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| Date |
2017-05-22T12:34:47Z
2017-05-22T12:34:47Z 2006 |
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| Type |
Article
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| Identifier |
http://eztuir.ztu.edu.ua/123456789/6566
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| Language |
en
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| Relation |
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| Publisher |
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