Modern paradigm of ecological marketing
Electronic Archive of Sumy State University
Переглянути архів Інформація| Поле | Співвідношення | |
| Title |
Modern paradigm of ecological marketing
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| Creator |
Maksymchuk, L.
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| Subject |
экологический маркетинг
екологічний маркетинг ecological marketing |
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| Description |
Green marketing refers to the process of selling products and services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and packaged in an environmentally friendly way. Advertising and promotion of such a product often makes claims of less environmental impact in terms of energy, materials, processes, or toxic substances [1, 2]. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/26670 |
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| Publisher |
Видавництво СумДУ
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| Date |
2012-06-25T08:31:01Z
2012-06-25T08:31:01Z 2012 |
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| Type |
Article
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| Identifier |
Maksymchuk, L. Modern paradigm of ecological marketing [Текст] / L. Maksymchuk // Economics for ecology ISCS'2012 : 18th International scientific conference, Sumy, Аpril 27-30, 2012 / Ред.кол.: Д.О. Смоленніков, А.С. Лавриненко. — Суми : СумДУ, 2012. — C. 89-91.
http://essuir.sumdu.edu.ua/handle/123456789/26670 |
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| Language |
en
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