The process of buying and the determinants of consumer behaviour in e-commerce
DSpace at ONEU
Переглянути архів Інформація| Поле | Співвідношення | |
| Title |
The process of buying and the determinants of consumer behaviour in e-commerce
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| Creator |
Lewicki, M.
Grzybowska-Brzezińska, M. Grzywińska-Rąpca, M. |
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| Subject |
the process of buying
consumers e-consumers |
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| Description |
The process of buying in e-commerce is similar to general concept where five main phases can be distinguished: need recognition, information search, information evaluation, purchase decision, post-purchase behaviour. The use of Internet in e-commerce, raises very specific implications for almost every phase. One of the main differences between consumers that are buying offline and online, concerns the ways of information acquisition, where Internet customers have access to many online tools that can stimulate the buying process, price comparison websites or blogs. Moreover, it is possible to name the factors that determine the whole purchase process and to present their possible impact on customer decision to buy given product. |
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| Date |
2016-11-15T11:05:22Z
2016-11-15T11:05:22Z 2015 |
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| Type |
Article
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| Identifier |
The process of buying and the determinants of consumer behaviour in e-commerce / M. Lewicki, M. Grzybowska-Brzezińska, M. Grzywińska-Rąpca // Socio-economic research bulletin : collection of scientific works; Odessa national economic university. – Odessa, 2015. - № 59 (4). – pp. 90-95.– ISSN 2313-4569
http://dspace.oneu.edu.ua/jspui/handle/123456789/5364 |
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| Language |
en
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