Territorial marketing as a tool for building cooperation of local authorities with investors
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Переглянути архів Інформація| Поле | Співвідношення | |
| Title |
Territorial marketing as a tool for building cooperation of local authorities with investors
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| Creator |
Michalak, J.
Warzocha, Z. Fadrowska, K. |
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| Subject |
local authorities
cooperation territorial marketing |
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| Description |
The aim of the study was to identify, analyze and evaluate the attitude of entrepreneurs towards cooperation and relations with the local government authorities. The study attempted to assess the instruments of territorial marketing in use and their impact on the investment. The study showed that entrepreneurs have mostly negative assessment of local authorities. Among marketing tools, only promotion and advertising activities have been noted in use in surveyed municipalities. Local authorities rest passive when communicating to business – initiative always belongs to entrepreneurs. |
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| Date |
2016-11-15T11:34:53Z
2016-11-15T11:34:53Z 2015 |
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| Type |
Article
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| Identifier |
Territorial marketing as a tool for building cooperation of local authorities with investors / J. Michalak, Z. Warzocha, K. Fadrowska // Socio-economic research bulletin : collection of scientific works; Odessa national economic university.– Odessa, 2015. - № 59 (4). – pp. 108-112.– ISSN 2313-4569.
http://dspace.oneu.edu.ua/jspui/handle/123456789/5367 |
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| Language |
en
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