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Theoretical prerequisites of the marketing use in the financial market segments

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Title Theoretical prerequisites of the marketing use in the financial market segments
 
Creator Novoshynska, L.
Новошинська, Л.В.
Новошинская, Л.В.
 
Subject prerequisites
market
financial market
subjects and tools of an exchange
players
the financial market substrata
network of financial intermediaries
 
Description The main prerequisites of marketing development in the financial market are systematized. Here is
defined the interpretation of financial marketing as philosophy of financial business. Prospects of
development and introduction of financial marketing in the investment market segments are
outlined.
 
Date 2016-11-15T13:32:20Z
2016-11-15T13:32:20Z
2015
 
Type Article
 
Identifier Theoretical prerequisites of the marketing use in the financial market segments / L. V. Novoshynska // Socio-economic research bulletin : collection of scientific works; Odessa national economic university. – Odessa, 2015.– № 59 (4). – pp. 128-133.– ISSN 2313-4569.
http://dspace.oneu.edu.ua/jspui/handle/123456789/5370
 
Language en