Запис Детальніше


Поле	Співвідношення

Title	Stylistic features of English advertising slogans

Names	Мазур, Юлія Ярославівна Зембицька, Марина Володимирівна Mazur, Yulia Zembytska, Maryna
Date Issued	2018 (iso8601)
Abstract	The study focuses on the basic stylistic devices used in modern English advertising slogans, their extralinguistic features, and ways of conveying the core pragmatics of the advertising discourse. The current research reveals the findings from linguistic analysis of 50 randomly selected English commercial advertising slogans distributed into a number of groups according to the type and frequency of utilized stylistic devices. Particular attention is drawn to the influence of commercial advertisement on the target recipients, particular aspects of advertising discourse cognition and interpretation.
Genre	Стаття
Topic	advertisement
Identifier	Zembytska M. Stylistic Features of English Advertising Slogans / M. Zembytska, Y. Mazur // Львівський філологічний часопис : зб. наук. пр. / Львів. держ. ун-т безпеки життєдіяльності. – Львів, 2018. – № 4.