Запис Детальніше

The Procedure of Enterprise Marketing Diagnostics

Електронного архіву Харківського національного університету радіоелектроніки (Open Access Repository of KHNURE)

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Поле Співвідношення
 
Title The Procedure of Enterprise Marketing Diagnostics
 
Creator Соколова, Л. В.
Верясова, Г. М.
 
Subject market
marketing diagnostics
market conjuncture
enterprise
marketing activity diagnostics index
 
Description The modern economic management conditions that are characterized by environment instability require operative reaction of commodity production enterprises on market conjuncture changes. It stipulates necessity of the regulative enterprise marketing diagnostic procedure implementation. The complex integrated indicator of enterprise marketing diagnostics is suggested in the article as a marketing activity diagnostics index.
 
Date 2018-10-16T08:44:43Z
2018-10-16T08:44:43Z
2011
 
Type Article
 
Identifier The Procedure of Enterprise Marketing Diagnostics [Text] / Sokolova L.V., Veriasova, G. M. // Nauka і studia. – Przemyśl : Sp. z o.o. «Nauka i studia», 2011. – № 9 (40). – p. 22–27.
1561-6894
http://openarchive.nure.ua/handle/document/7013
 
Language en
 
Publisher Sp. z o.o. «Nauka i studia»