Диференціація основних складових електронного бізнесу
Електронний науковий архів Науково-технічної бібліотеки Національного університету "Львівська політехніка"
Переглянути архів Інформація| Поле | Співвідношення | |
| Title |
Диференціація основних складових електронного бізнесу
Differentiation of main electronic business components |
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| Creator |
Дзюбіна, А. В.
Дзюбіна, К. О. Копець, Г. Р. Dzyubina, A. Dzyubina, K. Kopets, G. |
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| Contributor |
Національний університет “Львівська політехніка”
Lviv Polytechnic National University |
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| Subject |
електронний бізнес
електронна комерція електронний маркетинг віртуальне підприємство диференціація electronic business electronic commerce electronic marketing virtual enterprise differentiation 658.84 |
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| Description |
Розглянуто особливості тлумачення поняття “електронний бізнес”. Досліджено співвідношення понять “електронна комерція” та “електронний бізнес”. Виявлено основні складові електронного бізнесу. Обґрунтована доцільність використання спеціальних підходів до управління кожною зі складових електронного бізнесу The article is dedicated to features of the electronic business definition. Any types of interactions between electronic market subjects with modern information technologies usage form a multicomponent concept of “electronic business”. The main purpose of this interaction is to generate revenue through the digital capabilities of the network. Electronic business should be considered as an entrepreneurial activity using modern information and communication technologies for profit. The multicomponent concept of “electronic business” consists of electronic commerce (direct sale of goods, services, information through the Internet); electronic financial services (electronic banking, electronic trading, electronic insurance); electronic marketing (involving consumers in the purchase of goods and services through Internet-technologies, product promotion on the Internet); creation and functioning of virtual enterprises (formed on the basis of cooperation of geographically separated workers using information and communication technologies for carrying out operational activities). The distribution of such a complex direction of modern companies activity as electronic business into separate components will allow to make more effective management decisions, to formulate strategic priorities and to increase profitability of separate elements (each of which requires a special approach to management). It should be noted that there is no universal algorithm for effective development of the electronic business components and management decisions in this area should be made on the basis of introducing possible alternatives with the corresponding risks. Critical rethinking by modern companies employees is extremely important in order to enter the electronic market and it radically changes the format of their work due to the use of network interaction. A clear distinction between the main components of electronic business provides the basis for more in-depth studies of the interaction processes between electronic market participants in order to increase their efficiency and find new opportunities for meeting social needs and achieving profitability with modern information and communication technologies application. |
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| Date |
2019-02-25T12:21:25Z
2019-02-25T12:21:25Z 2018-02-26 2018-02-26 |
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| Type |
Article
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| Identifier |
Дзюбіна А. В. Диференціація основних складових електронного бізнесу / А. В. Дзюбіна, К. О. Дзюбіна, Г. Р. Копець // Вісник Національного університету “Львівська політехніка”. Серія: Проблеми економіки та управління. — Львів : Видавництво Львівської політехніки, 2018. — № 897, випуск 2. — С. 16–19. — (Проблеми економіки).
http://ena.lp.edu.ua:8080/handle/ntb/44451 Dzyubina A. Differentiation of main electronic business components / A. Dzyubina, K. Dzyubina, G. Kopets // Visnyk Natsionalnoho universytetu "Lvivska politekhnika". Serie: Problemy ekonomiky ta upravlinnia. — Lviv : Vydavnytstvo Lvivskoi politekhniky, 2018. — No 897, випуск 2. — P. 16–19. — (Problemy ekonomiky). |
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| Language |
uk
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| Relation |
Вісник Національного університету “Львівська політехніка”. Серія: Проблеми економіки та управління, 897, випуск 2, 2018
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| Rights |
© Національний університет „Львівська політехніка“, 2018
© Дзюбіна А. В., Дзюбіна К. О., Копець Г. Р., 2018 |
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16-19
4 application/pdf image/png |
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| Coverage |
Львів
Lviv |
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| Publisher |
Видавництво Львівської політехніки
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