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Archetypes in the process of image - making and brand - making of sporting goods and services

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Title Archetypes in the process of image - making and brand - making of sporting goods and services
 
Creator Pozdnishev, Evgeniy
 
Subject advertising
archetype
image
brand
sports
sporting goods and services
2196 - 9531
 
Description The author investigates the connection of eight basic archetypes with twenty most popular sports. The role of these archetypes in the image - making and brand - making of the most popular sports has been shown. The purpose of this scientific research is to establish the presence or absence the connection between the concrete archetypes and concrete sports.
This problem hasn't been discussed in the scientific literature before.
 
Publisher Osthofen, Deutschland Poitiers, France
 
Date 2019-04-18T14:13:57Z
2019-04-18T14:13:57Z
2013
 
Identifier Pozdnishev E. Archetypes in the process of image - making and brand - making of sporting goods and services / E. Pozdnishev // Journal L'Association 1901“SEPIKE”. - 2013. - № 3. - P. 211-215.
2196 - 9531
http://ir.kneu.edu.ua/handle/2010/30281
 
Language en