Specificity of the market of online marketing researches in Ukraine
DSpace at ONEU
Переглянути архів Інформація| Поле | Співвідношення | |
| Title |
Specificity of the market of online marketing researches in Ukraine
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| Creator |
Ereshko, A.
Sotnikov, Y. |
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| Subject |
online marketing research
informational and communicational technologies (ICT) marketing decision communicational component consumer |
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| Description |
Specifies of the marketing online research services in the domestic market, its main players and trends are considered in the article. The informational and communicational technologies (ICT), the use of which in the practice will allow providing analytical research of the Ukrainian market for making correct marketingdecisions focused on the concrete consumers is determined. The expediency of the marketing online researches in the marketing activity is justified. The authors have described "regular" Internet users among customers by income, position and educational level to emphasize the importance of online marketing research as a communicational component between the manufacturers and consumers.
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| Date |
2019-05-24T12:10:30Z
2019-05-24T12:10:30Z 2018 |
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| Type |
Article
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| Identifier |
Ereshko А. Specificity of the market of online marketing researches in Ukraine / Ereshko А., Sotnikov Y. // Journal Association 1901 "SEPIKE" – Poitiers, Frankfurt, Los Angeles, 2018. – P. 181-184.
http://dspace.oneu.edu.ua/jspui/handle/123456789/9438 |
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| Language |
en
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