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AN INVESTIGATION OF STRATEGIC MANAGEMENT ON THE CORPORATION NESLTE

DSpace at Ternopil State Ivan Puluj Technical University

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Title AN INVESTIGATION OF STRATEGIC MANAGEMENT ON THE CORPORATION NESLTE
 
Creator SALIM, MOHAMED SALEH
 
Contributor Кужда, Тетяна Іванівна
 
Subject strategic management
strategy
strengths
weakness
opportunities
threats
sales forecast
operating segments
 
Description The object of investigation is a strategic management process in the Corporation Nestle”.
The aim of the Master Thesis is to investigate the strategic management of Nestle Corporation.
The results are obtained with the following research methods: comparative analysis, time series analysis, SWOT analysis, Internal factor evaluation matrix, Competitive Profile Matrix, and trend forecasting.
The recommendations concerning the strategic management, economic activity and management of the “Nestle” Corporation have been developed. SWOT-analysis has been done. Nestlé’s sales forecasts by Zone Europe, Middle East and North Africa, by Zone Americas, by Zone Asia, Oceania and sub-Saharan Africa, by Nestlé Waters, by Nestlé Nutrition and by other businesses for the second half of 2018 and for the first half of 2019 have been computed. The recommendations concerning planning, organizing, motivating and controlling improvements in the “Nestle” Corporation have been given.
 
Date 2018-12-27T13:03:28Z
2018-12-27T13:03:28Z
2018-12-26
2018-12-26
 
Type Thesis Abstract
 
Identifier SALIM MOHAMED SALEH AN INVESTIGATION OF STRATEGIC MANAGEMENT ON THE CORPORATION NESLTEа : автореферат дипломної роботи магістра за спеціальністю „073 — менеджмент“/ SALIM MOHAMED SALEH. — Тернопіль: ТНТУ, 2018. — 11 с.
http://elartu.tntu.edu.ua/handle/lib/26859
 
Language uk
 
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Coverage UA